Tag Archives: brand manager

Yo Colorado Founder – Brad Miller Ep52

If you’ve visited Colorado in the last few years one thing you can’t miss people wearing clothes with the Colorado flag. A company known for it’s hats it starting to stand out in the space, it’s called Yo Colorado. Co-founder Brad Miller joined me to chat about how he went from graphic designer and screen printer to business owner. Now the company has it’s eyes set on being more than just a tourist hat and t-shirt company.

I’ve seen a ton of people get in the t-shirt and screen print game and wanted to know how you make the next step in that business. Yo Colorado also seems like they have the potential to perhaps in 10 years be known brand well outside of Colorado and I wanted to know what it’s like to be in the middle of that, how you plan and dream. Finally I wanted to know a bit about the nuts and bolts of where and how gear is sourced and made. Brad explained it all and more.

Check out there gear at www.yocolorado.com 

You can also see a video they recently made showing a lot of the items Brad talked about as well as hear from his his co-founder Pe Maslowsky.

Brand Manager/Sponsor – Buzz Burrell Ep20

I look at the other side of pro running as I chat with the Ultimate Direction brand manager and sponsor Buzz Burrell. Buzz took over running the hydration company Ultimate Direction a few years back and one of the first things he did was sign on top ultra runners like Anton Krupicka, Scott Jurek and Peter Bakwin to be the face of the brand. I talk with Buzz about life in the outdoor industry, what he looks for in athletes to sponsor, why he thinks going pro in ultra running might not be the best route for most people and more.

Buzz is also a super accomplished runner and adventurer himself and we chat a bit about his own adventures. He and Peter Bakwin coined the term Fastest Known Time or FKT which has really taken off as a way to get out into the wild and test yourself.